Somewhere in Britain right now, somebody is trying to buy a present for a person who has everything, wants nothing, and will smile politely at whatever arrives in wrapping paper before placing it in a cupboard with the others. If that person loves the Lake District — or Beatrix Potter, or Wordsworth, or simply the idea of mountains — there is a better move available, and this article explains exactly how to make it.
The short version: you can gift a private Lake District tour with a gift voucher for any amount you choose. The voucher arrives as a PDF by email within minutes, carries your personal message, is valid for twelve months, and is redeemable against any tour we operate — including a fully private day where the vehicle, the guide and the itinerary belong entirely to the recipient and the people they choose to bring. Private tours run from £459 per group of up to seven. That is the mechanism; here is how to use it well.
The research on this is unusually settled: people derive more lasting happiness from experiences than from possessions, partly because experiences are anticipated beforehand, shared during, and retold afterwards — the gift keeps paying out at all three stages. A scarf is worn; a day in the Lakes with a storyteller becomes an anniversary of its own. And a private tour compounds the effect, because part of the gift is the company: you are not just giving someone a tour, you are giving them a day with the exact people they most want beside them, with everything organised by somebody else.
Buying takes minutes. Choose an amount — our suggested amounts match tour prices, or enter any figure you like. Add a personal message, which appears on the voucher itself. The PDF arrives by email almost immediately: print it and put it in a card, frame it, or forward it straight to the recipient on the morning. The recipient then does the good part — chooses their tour, chooses their date, and enters the voucher code when booking. Twelve months of validity means a Christmas voucher covers everything from a snow-bright January to the following autumn's colour.
For the Beatrix Potter person — and every family has one — a private Hidden Country morning puts them in Near Sawrey and Hill Top with a guide to themselves. £467 for up to seven guests, entry included.
For the couple — an anniversary, a retirement, a fortieth — a private 8 Lakes Tour or the full-day The 10 Lakes Full-day Tour with the Ullswater cruise gives them the whole landscape at their own pace.
For the reader — the one with the complete Brontës on the shelf — the Brontë Country Day Trip, run privately for their household, is about as considered as literary gifts get.
For the gardener or the history lover, one of the five private historic house tours — Levens Hall's 1694 topiary, Sizergh, Holker, Dalemain or Hutton in the Forest — at £459 for the group.
For the person whose passion fits no menu — the amateur geologist, the family historian, the Swallows and Amazons devotee — a voucher put toward a bespoke tour funds a day designed from scratch around their subject. This is the deep end of experience-giving, and for the right person it is unbeatable.
A voucher's one weakness is the moment of unwrapping — paper does not photograph like a bicycle. Solve it with staging. Put the printed voucher inside the relevant book: a Peter Rabbit, a copy of Wuthering Heights, a Wainwright. Add a note that does the work: not "here is a voucher" but "you are going to Hill Top, privately, with a guide who knows everything — pick your day." If the recipient's diary is the gift's enemy, go further: agree the date with their partner in advance and present the voucher with the day already circled.
Does the recipient have to decide anything now? No — tour and date are theirs to choose, any time in twelve months. What if their chosen date is unavailable? Private tours run on any date subject to availability, so early enquiry gets first choice — and free cancellation up to 24 hours before means plans can change without penalty. Can several people contribute? Yes, vouchers can be used across multiple people's tickets or combined toward a private day. What if you do not know their favourite subject? Choose an amount rather than a tour, and let the whole catalogue be the gift.
The cupboard of polite gifts is full. Give the day instead. Vouchers are here — and if you want advice matching a person to a tour, ask us; matchmaking guests to days is most of what we do.
Yes. Gift vouchers can be purchased for any amount, arrive as a PDF by email within minutes with your personal message, are valid for twelve months and are redeemable against any tour we operate — including fully private tours from £459 per group of up to seven guests.
Choose an amount — suggested amounts match our tour prices, or enter any figure. Add a personal message, receive the voucher PDF by email within minutes, and give it however you like. The recipient chooses their own tour and date and enters the voucher code when booking. Vouchers are valid for twelve months and can be used across multiple people's tickets.
To fund a full private day: private half-day tours run from £459 to £481 per group, the private 8 Lakes Tour is £799, and private full days run from £915 to £942. Alternatively, give any contribution toward the day — several people can also combine vouchers toward one private tour.
No. The voucher is valid for twelve months and the recipient chooses their own tour and date whenever they are ready. Private tours run on any date subject to availability, with free cancellation up to 24 hours before the tour.
A private Beatrix Potter — Hidden Country morning tour, at £467 for up to seven guests with Hill Top entry included, gives a Potter devotee the villages, the farmhouse and a specialist storyteller entirely to themselves and their family.
Yes. A voucher can be put toward a bespoke tour — a day designed from scratch around the recipient's subject, from family history to geology to Arthur Ransome. Bespoke days are typically priced from £459 to £942, with terms confirmed at enquiry.